Quick Answer
Three free AI tools joined the directory this week: SaleSmartly, an AI live chat and translation widget for small business websites, LUCI Desktop, which gives AI agents a private local memory of your workday, and AISEOgic, a free website audit for Google and AI search. None asks for a credit card. The directory now lists 149 tools.
The best new free AI tools this week are SaleSmartly, LUCI Desktop and AISEOgic. All three are built for people who run a small business or work for themselves, and none of them needs a credit card to start.
It was a loud week for AI launches. Most of the noise, though, came from models you'd reach through an API or features locked to paid plans. Strip those out and ask a narrower question, what can a five-person shop in Penang or a freelancer in Manila actually use today for nothing, and the list gets short fast.
So this roundup is three tools, not five. Every free limit below comes from the vendor's own pricing page or documentation. Where the free plan is narrower than the homepage suggests, we say so in the first paragraph about it, not the last.
What are the new free AI tools this week?
The short version before the detail:
- SaleSmartly, an AI customer chat platform. The free plan puts an AI chatbot and live chat with built-in translation on your website, for up to 100 active contacts a month. WhatsApp and other social channels are paid.
- LUCI Desktop, from Memories AI. A free Mac and Windows app that remembers your screen and meetings locally and hands that memory to AI agents like Claude Code, Codex and Cursor.
- AISEOgic, a free website audit covering technical SEO plus readiness for AI search tools such as ChatGPT, Gemini and Perplexity. You sign in to read the full report.
Two sit in our business category and one in productivity. If you missed last week's batch, which leaned heavily toward coding agents, it's in the previous roundup.
Can a small business run AI customer chat for free?
Yes, on your website, and that qualifier matters more than anything else in this section. SaleSmartly's pricing table marks official social media channels as not included on the Free plan. If your customers message you on WhatsApp, the free tier won't reach them.
What you do get is better than most free chat widgets. The $0 plan covers website live chat for 100 active contacts a month, and the AI robot, AI agent, automated processes and AI translation assistant are all switched on. You also get 10,000 AI assistant points a month for real-time translation and 200 AI member messages. SaleSmartly says the AI agent can reply instantly, qualify leads and translate conversations, then hand the important ones to a human with the context attached.
Translation is the quiet win here. A shop in Kuala Lumpur fielding questions in Malay, English and Mandarin, or a homestay in Bali getting English and Bahasa enquiries, can answer all of them from one inbox. That's a real job a small team struggles to cover after hours.
The honest limits: 100 active contacts is a test-drive number for a busy shop, though it's plenty for a consultancy. SaleSmartly branding stays on the widget, and data reports, extra team members and customer data export are paid. Pro starts at $15.90 a month and adds WhatsApp, Instagram, Messenger, Telegram and LINE. The company says it has more than 300,000 customers worldwide, which at least suggests it won't vanish next month.
How do you give an AI agent memory without uploading your screen?
Anyone who's used an AI coding agent knows the ritual: open a new session, then spend five minutes re-explaining what you did yesterday, what the client said on the call, and which file you were stuck on. LUCI Desktop is built to kill that ritual.
It runs quietly on your Mac or Windows PC, reads what's on screen and transcribes your meetings, and keeps all of it on your machine. Memories AI's product page says recordings, transcripts and memories stay on your device, encrypted at rest, and that cards, keys and passwords are blacked out before anything is saved. Its own FAQ calls the app completely free, with no trial, no limits and no credit card.
The payoff comes when you ask an agent a question. LUCI installs official skills for Claude Code, Codex and Cursor, with MCP as a fallback, so the agent can look up what you were doing rather than relying on you to remember. Meeting notes come without a bot joining the call, which clients tend to appreciate.
The honest limits: it's only useful if you already work with an AI agent. If you don't, it's a very private screen recorder. And a tool that sees everything on your screen needs thought. Use the per-app opt-out for anything that holds client data you're not allowed to keep, and check your contracts before you leave it running through a client's dashboard.
Is a free SEO audit worth running for AI search?
For most small business sites, yes, as long as you treat it as a checklist rather than a strategy. AISEOgic scans a site for on-page and technical SEO, Core Web Vitals, security, accessibility, structured data and crawlability. Then it scores how ready the site is for AI answer engines including Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity.
That second part is why it's on the list. Plenty of free tools will tell you a page is slow. Very few check whether your structured data and content structure make it easy for an AI assistant to quote you, which is increasingly how customers find a local service. The free audit doesn't ask for a credit card, and the site adds small free tools including a sitemap checker, meta tag analyzer and broken link checker.
The honest limits: you have to sign in to read the full report. It's an audit, so there's no keyword research, rank tracking or backlink data, and its own launch announcement, as reported by MarTech Series, states plainly that AISEOgic doesn't guarantee search rankings, AI citations or placement in any AI system. It's also new and comes from a small team, so expect some rough edges. Run it, fix the obvious problems, and ignore any score that seems too precise.
Which launches this week didn't make the list?
Two big ones, for different reasons.
Manus 2.0 launched this week with a new agent architecture. Manus says its new harness used 23.2% fewer tokens, finished tasks in 28.2% less time and cost 32% less in its own testing. We wanted to add it. But the Manus pricing page currently shows only paid plans, while a Manus help centre article updated this week still describes a $0 plan. Until the pricing page and the help centre agree, we won't call it free.
Muse for Small Business from Meta looks built for exactly our readers. It connects to Shopify, Stripe, QuickBooks, Canva and Facebook and Instagram business accounts, and Meta says Muse is free for most of what people need. The catch is in the same announcement: it's available in the US and Canada. We'll add it when it reaches Southeast Asia.
A few other launches were free trials dressed as free plans, with paid billing starting after 7 or 30 days. They don't meet our bar, so they're not here.
Why do free tools like these matter for SMEs in Southeast Asia?
Because that's where small businesses are actually starting with AI. Singapore's Singapore Digital Economy Report 2025 from IMDA found that AI adoption among SMEs tripled from 4.2% to 14.5% in 2024, driven mainly by uptake of off-the-shelf generative AI tools. Among larger firms it rose from 44.0% to 62.5%. The gap is still wide, and off-the-shelf tools with a free tier are the cheapest way to narrow it.
The appetite is regional, not just Singaporean. The e-Conomy SEA 2025 report from Google, Temasek and Bain found consumer interest in AI topics in the region running at three times the global average, and three out of four users said AI tools had helped them discover content and make tasks easier. Customers are already using AI. The businesses serving them are catching up.
All three of this week's tools load normally from Singapore, none lists a country restriction, and none asks for a card. That last point matters more than it sounds: a free tier that demands a card often rejects cards issued outside a handful of markets. Our guide to free AI tools for freelancers in SEA goes deeper on that pattern.
What should you watch out for this week?
Free on the website isn't free on WhatsApp. SaleSmartly is the clearest example. Plenty of chat tools offer a free web widget and charge for the messaging apps your customers actually use. Check which channels are on the free plan before you build a workflow around it.
Local doesn't mean careless. LUCI keeps everything on your machine, which is great. It also records everything on your machine, which is a responsibility. Set the app opt-outs on day one, not after something sensitive has been captured.
An audit score isn't a ranking. AISEOgic says so itself. Fix what it flags, then judge the result by enquiries and traffic, not by the score going up. You'll find this week's additions, plus everything else added in the past month, on our New This Week page.
What else do people ask?
Does SaleSmartly's free plan include WhatsApp?
No. SaleSmartly's own pricing table marks official social media channels as not included on the Free plan. Free covers website live chat for up to 100 active contacts a month, with the AI robot, AI agent, automations and AI translation included, plus 10,000 AI assistant points a month. WhatsApp, Instagram, Messenger, Telegram and LINE need the Pro plan, which starts at $15.90 a month.
Is LUCI Desktop really free, and is it private?
Memories AI says LUCI is completely free, with no trial, no limits and no credit card. It records your screen and meetings, but stores everything on your own Mac or Windows PC, encrypted at rest, and blacks out cards, keys and passwords before saving. Nothing is uploaded. The privacy question is really about you: it captures whatever is on your screen, so turn it off for apps holding client data you are not allowed to keep.
Do you need an account to use AISEOgic?
You can start an audit by entering your website address, but the site asks you to sign in to view the full report. It does not ask for a credit card, and the audit is free. AISEOgic itself says it does not guarantee search rankings or AI citations, so treat the report as a list of fixes to check rather than a promise of traffic.
Can you use Meta's Muse for Small Business in Southeast Asia?
Not yet. Meta's announcement says Muse for Small Business is available in the US and Canada. It connects to tools such as Shopify, Stripe, QuickBooks, Canva and Facebook and Instagram business accounts, and Meta says it is free for most of what people need, with optional paid plans. Businesses in Singapore, Malaysia, Indonesia and the Philippines will have to wait for a wider rollout.
Do these free AI tools work in Southeast Asia?
Yes. All three sites load normally from Singapore and none lists a country restriction. LUCI Desktop is software that runs on your own computer, so location does not matter. SaleSmartly supports channels that matter in the region, including WhatsApp, LINE and Telegram, though those are paid. AISEOgic audits any public website. None of the three asks for a credit card, which avoids the most common way free tiers fail for regional users.
Sources: SaleSmartly pricing page for the Free plan limits, the channels excluded from it and Pro pricing from $15.90 a month. LUCI by Memories AI for the free, local, encrypted design and supported agents. MarTech Series and AISEOgic for audit coverage, the free and no credit card terms, and the no-guarantee disclaimer. Manus 2.0 announcement for its efficiency figures. Meta newsroom for Muse availability. IMDA Singapore Digital Economy Report 2025 for SME and non-SME AI adoption. Google's e-Conomy SEA 2025 summary for regional AI interest and usage. Free tiers change without notice, so check each vendor before relying on a limit.